Ads, banner and affiliates
How to make money with your site?
You can sell your own products, but this might not be for you.
It takes a lot of work to follow up the orders and to send them.
Most sites make money with advertising.
This can be done by displaying advertising-banners that are related to the contents of your site. But you can also link directly to a product or a service, and earn a commission for every sale.
There are several different sizes.
- The static banner ad can be a simple image or a visual that is acting just like an ad but in the digital ecosystem, you can click on it and get to the website.
- An animated banner ad (or web banner) is a type of digital advertising that is delivered by an ad server. The purpose is the same as the one for the static banner ad: to get noticed on the website and make the user click on it.
Ad size Name Place Common 300×250 Medium Rectangle Embedded within or at the end of articles Very common 336×280 Large Rectangle Embedded within or at the end of articles Very common 728×90 Leaderboard Placed on top or inserted in an article Very common 300×600 Half Page Featured in the right or left-hand side Limited 468×60 Banner Featured in small spaces inside or on the left in articles Limited 234×60 Half Banner Featured in small spaces inside or on the left in articles Limited 120×600 Skyscraper Featured in websites sidebars Limited 160×600 Wide Skyscraper Featured in websites sidebars Very common 970×90 Wide Skyscraper Top of website pages Common 200×200 Small Square Usually featured in the right-hand sidebar Limited 250×250 Square Usually featured in the right-hand sidebar Limited
Some important definition :
CPC : Cost Per Click, the price the advertiser pays for every (1000) click. Another name is Pay Per Click (PPC)
PPS : Pay Per Sale, here you only get paid if the one who clicks on the banner also buys something.
RPM : Revenue per thousand views
CTR : Click through rate (CTR) is the number of ad clicks divided by the number of page views.
CPM : Cost per Mille or cost per thousand page views.
There are companies that are specialized in displaying ads from many advertisers. Adsense the ad-network from Google is by far the biggest.
With Affiliates you sign up to a store and link direct to can link direct to a product of service.
And for each product you sell, you get a fixed amount or percentage of the price.
You can negotiate yourself with the company, but there are services that do all the hard work for you.
Below you find a list of these companies:
Rakuten Linkshare ShareASale TradeTracker Focused on Europe Commision Junction